Top 5 Fashion Games on Android in the US for Q2 2025

In the second quarter of 2025, the top fashion games on Android in the United States showcased varied performance trends. Here's a closer look at their weekly downloads and active user metrics, based on data from Sensor Tower.

Skincare Time: Makeover ASMR saw a notable decline in downloads, starting at approximately 38.8K in early April and dropping to 17.6K by the end of June. However, its weekly active users remained relatively stable, fluctuating between 46K and 40K throughout the quarter.

Paper Doll Diary: Dress Up DIY experienced a steady increase in downloads, peaking at about 26.3K in mid-June. The app's active users also grew significantly, reaching over 101K by the end of the quarter.

Satiszone: Perfect ASMR Tidy maintained consistent download numbers, with a slight dip towards the end of the quarter. Active users remained strong, consistently above 130K, with a peak of 142K in June.

Merge Studio: Fashion Makeover continued to generate substantial revenue, averaging around $63K weekly, though it saw a slight decrease towards June. Downloads varied, with a high of 25.6K in early April, and active users started at 98.5K, declining to about 66.6K by June's end.

Lastly, Fashion Makeover:Salon&DressUp showed a dramatic increase in downloads in May, hitting 44.7K, before settling to about 18.5K by the end of June. Active users followed a similar trend, reaching a high of 53.8K mid-quarter.

These insights provide a snapshot of the fashion gaming industry's dynamics on Android in the US. For more detailed analytics, visit Sensor Tower's platform.